Facial Expressions.

Margerie Ferguson also distinguished between different forms of stereotypical facial expressions taken up by male and female roles.

Females

• The chocolate box look, this refers to the blissful enjoyment facial expression found on the front of chocolate boxs.
• Super-smiler, this refers to the type of look adopted by a female were she keeps smiling excessively showing her teeth the whole time. For example in a tooth paste advert were the teeth and the smile is the focal point.
• Invitational, this is a warm almost suggestive expression that invites the audience or character to join her.
• Romantic or sexual, is a seductive look that is adopted to try and arouse some emotion from either the character in the text or the audience.

Males

• Carefree, an expression that shows a relaxed, calm, blissful in ignorance man.
• Practcal, this look shows the male as a weathered useful individual who has a hands on more traditional dominant masculine role.
• Seductive, this look shows a want, a desire for a character in the text or the audience trying to entise them.
• Comic, is were the expression shows them as less of a traditional male and more of a funny man who is sensitive and witty.
• Catalogue, this involves a lost in the midground stair were by the characters gaze isnot focused. For example a look adopted by catalogue models.